One reason for "Business Value Engineering"
by Joe Little, 14 October 2011 | The Agile Blogosphere
This post is from Agile & Business by Joe Little. Click here to see the original post in full.
I said recently that "business value engineering" is the place we can improve the most. By which I mean:
(a) identifying the small features that the customer will want the most (once they get them), and
(b) identifying the MMFS (minimum marketable feature set).
Perhaps we should also add to this:
(c) identifying a "business model" that is reasonably attractive to customers and successful for the firm.
By this we mean, all the pricing and servicing and delivery things we put around the product. If these don't work, the "product" per se may be wonderful, but it will fail.
We need to at least briefly mention the time dimension. For most products, the customer explicitly or intuitively realizes that he is entering into a long-term relationship with you. (At least with all the new products that I deal with.) So, you must also have something like a "product life cycle"...read more
Leave a Reply
Read My Book!
Translator
